Zoha Rahman – University of Malaya, Kuala Lumpur, Malaysia
A publicat la Editura Lumen:
Zoha Rahman, Sedigheh Suberamanian, Kumaran Moghavvemi, The Impact of Social Media Engagement Metrics on Purchase Intention: A Study on Brand Fan Page Followers. În Camelia Ignătescu, Antonio Sandu, Tomiță Ciulei (editori), Rethinking Social Action. Core Values in Practice. RSACVP 2017 . Editura Lumen. (Domenii de interes: Arhitectură, Științe economice, Sociologie)
