Susana Galvão – PhD in Management-Marketing; MSc in MSc in Communication, Culture and Information Technology. BSc in Visual Design. Research domains and scientific publications on Marketing communication. Lecturer of several undergraduate and Postgraduate Courses (e.g. Marketing, Marketing Communication, Advertising Creativity, Graphic Communications, Communication of Tourist Products and Destinations).
A publicat la Editura Lumen:
Paulo Silveira, Susana Galvão, Graça Penteado, “Yes They Can?” – An Empirical Study on the Effect of Slogans in Brand Awareness. În Camelia Ignătescu, Antonio Sandu, Tomiță Ciulei (editori), Rethinking Social Action. Core Values in Practice. RSACVP 2017 . Editura Lumen. (Domenii de interes: Științe economice, Științele comunicării)
