Paulo Silveira – PhD in Management-Marketing; MSc in Industrial Management; BSc in Economics. Head of the Marketing & Logistics Department of ESCE-IPS (School of Business and Administration – Setúbal Polytechnic). Research domains and scientific publications on Shopper Marketing, Brand Management and Marketing Communications. Lecturer of several undergraduate and Postgraduate Courses (e.g. Digital Marketing, Marketing Trends, Marketing Research, Marketing Planning, Marketing, thesis supervision).
A publicat la Editura Lumen:
Paulo Silveira, Susana Galvão, Graça Penteado, “Yes They Can?” – An Empirical Study on the Effect of Slogans in Brand Awareness. În Camelia Ignătescu, Antonio Sandu, Tomiță Ciulei (editori), Rethinking Social Action. Core Values in Practice. RSACVP 2017 . Editura Lumen. (Domenii de interes: Științe economice, Științele comunicării)