Graça Penteado – BSc in Visual Design. Research domains and scientific publications on Marketing communication. Lecturer of several undergraduate Courses (e.g. Marketing, Marketing Communication, Graphic Communications, Price Management).
A publicat la Editura Lumen:
Paulo Silveira, Susana Galvão, Graça Penteado, “Yes They Can?” – An Empirical Study on the Effect of Slogans in Brand Awareness. În Camelia Ignătescu, Antonio Sandu, Tomiță Ciulei (editori), Rethinking Social Action. Core Values in Practice. RSACVP 2017 . Editura Lumen. (Domenii de interes: Științe economice, Științele comunicării)
