Marketing si comunicare pe internet – Gabriela Grosseck

Marketing si comunicare

Marketing si comunicare pe internet/ Marketing and Communication on the Internet (Romanian Version)
Author: Gabriela GROSSECK
Lumen Publishing House
Iasi, Romania 2006
No. pg. 490, B5 JIS format

                  The paper is structured in 8 chapters in which there are approached from general to particular specific issues, both theoretical and practical, of marketing communication in the online environment. A book which aims to investigate marketing communication on the Internet is based, from the very beginning, on three highly dynamic components: communication, marketing and the Internet. Yet, it is not the place to do an analysis of communication, the marketing or the Internet.

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