Uniforma vestimentara. Ipostaza a conformarii astazi/ Fashion uniform. A Way of Compliance Nowadays (Romanian Version)
Author: Adrian STANCIU
Lumen Publishing House
www.edituralumen.ro
www.librariavirtuala.com
Ia?i, Romania 2010
No. pg. 110
The interest in the phenomenon of social compliance has emerged with the experiments of Solomon E. Asch (1951, 1956) who proposed an experimental design based on the results of another classic study: the adherence process to the rules of the group (Muzafer Sherif, 1936).
We identified an interesting phenomenon in the current culture change opinions based on what others say, even if we don’t really believe what we got to say. A concrete example is provided by evaluation of clothes items; I often perceived a discrepancy between what a person says and makes. In the groups of women, especially female students, there is a tendency to go shopping together. Thereby messages about the chothes are issued, though some say they are beautiful or ugly, we expect the buyer to take into account the views of others.
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