Imaginile publicitare cu copii / Les publicites avec des enfants (Bilingual Text: Romanian and French)
Author: Georgeta- Madalina MEGHISAN
Lumen Publishing House
www.edituralumen.ro
www.librariavirtuala.com
Iasi, Romania 2007
No. pg. 128
Women, men and children are chosen to animate the advertising pages of magazines. The objective of this work is to perform an analysis of various aspects of child representation in advertising images, to understand how this representation creates the need or desire for consumption over two types of magazine readers.
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