Oana BRADU - Pragmatica apreciativa in discursul public. Metode Apreciative in Marketingul Social / Seminarii Apreciative / Applied Appreciative Inquiry Books Series, Volume 1
Oana BRADU
Pragmatica apreciativa in discursul public. Metode Apreciative in Marketingul Social
Biodata:
Oana-Alina BRADU
Masterand: Supervizare si Planificare Sociala
Universitatea “Al. I.Cuza Iasi ”
oanabradu75@yahoo.com
Abstract:
During this study we intend to explore elements of social
marketing focused on success - mainly related to campaigns of
advocacy and social responsibility. We interpret the design of
campaigns from the perspective of a pragmatic discourse about
appreciative publicaly discourse. Appreciative inquiry can therefore
be an instrument amending meta-models existing in social space,
acting as a catalyst in the transformation of the habitus and
attitude-behavior.
Keywords:
postmodern social discourse, affirmative paradigma,
appreciative inquiry, social constructionism, appreciative advocacy.
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Pragmatica apreciativa in discursul public. Metode Apreciative in Marketingul Social